Lights! Caramel! Action!
- John-Michael Scurio

- Jun 26, 2023
- 2 min read
In a society that is increasingly recognizing the importance of diversity, equity, and inclusion, representation matters more than ever.

Recently, renowned filmmaker Ava DuVernay made history by becoming the first Black woman to be featured on a Ben & Jerry's pint of ice cream. This groundbreaking achievement holds immense significance, both in the context of societal progress and as a symbol of the strides being made towards fostering a more inclusive world.
Ava DuVernay's remarkable career as a filmmaker and advocate has been characterized by a commitment to telling stories that often go unheard. From her critically acclaimed documentary "13th" to her groundbreaking film "Selma," DuVernay has shattered barriers, challenging the status quo and amplifying marginalized voices. Her contributions to the film industry have earned her widespread recognition and respect.
DuVernay has been at the forefront of advocating for diversity and inclusion in Hollywood. As the founder of ARRAY, a multi-platform media company dedicated to championing underrepresented filmmakers, she has worked tirelessly to provide a platform for marginalized voices and reshape the narrative landscape. Her commitment to empowering diverse storytellers has been instrumental in catalyzing change within the industry.

Ben & Jerry's: A Legacy of Activism and Social Responsibility
A History of Social Justice: Ben & Jerry's, the iconic ice cream company, has long been associated with social justice initiatives. From supporting marriage equality to advocating for climate action, they have used their brand as a platform to raise awareness and drive positive change. Ben & Jerry's has consistently demonstrated a commitment to equity, inclusion, and progressive social values.
Amplifying Voices: In recent years, Ben & Jerry's has recognized the power of their brand to elevate important voices and causes. Through their "Change the Whirled" initiative, they have partnered with high-profile individuals who are making a significant impact in their respective fields. By featuring these individuals on their pints of ice cream, Ben & Jerry's aims to inspire conversations and amplify messages of social justice.
The Significance of Ava DuVernay's Inclusion

Ava DuVernay's presence on a Ben & Jerry's pint of ice cream is a groundbreaking moment that speaks to the power of representation. In a society where marginalized voices have been historically underrepresented, her inclusion serves as a powerful symbol of progress. It sends a message that diverse voices deserve recognition, and their contributions should be celebrated and uplifted.
DuVernay's inclusion on a Ben & Jerry's pint of ice cream challenges societal norms and breaks stereotypes surrounding beauty standards and representation. By featuring a Black woman, the packaging defies the conventional narratives of who deserves recognition and inspires individuals to question deeply ingrained biases. This serves as a reminder that representation extends beyond mere visibility; it challenges the prevailing narratives that have perpetuated inequality.
Advancing Diversity, Equity, and Inclusion
Inspiring Future Generations: Ava's presence on this pint of ice cream serves as a powerful inspiration for aspiring filmmakers, activists, and individuals from underrepresented communities. It reinforces the idea that their stories are valued.🌈




